RESULTS of the VIth INTERNATIONAL JEWELLERY EXHIBITION NEW RUSSIAN STYLE 2007

The VI-th International Jewellery Exhibition New Russian Style, which revealed the novelties of the jewellery trade, has completed its work on the 3 rd July. 292 jewellery companies, including 22 foreign companies from Italy, Brazil, Czech Republic, Turkey and France, have participated in the work of the exhibition. Everything favored the vivid activity during the whole period of the exhibition: the time terms chosen by Russian Jewellery Trade Club, high organization and comfort level in the unique Gostiny Dvor atrium in the center of Moscow. 4807 trade specialists have visited the exhibition. Total number of the visitors – 11 347.

Purposeful showcasing of the summer season jewellery novelties by the exhibitors enhanced their commercial success. This witnesses the further enlargement of the jewellery trade season. The exhibition indeed, has gathered the cream of the jewellery trade, which opened the way to direct sales.

Among the VIP-guests of the show were representatives of Moscow beau monde, who added an atmosphere of glamour to the event. The Ural Jewellers, Almaz-Holding, Kostromskoy Jewellery Plant, Trust Capital, GrinGor, Shar, Inter-Chas and other famous brands have offered their exclusive jewellery to Anastasia Volochkova, Nikos Saphonov and Clara Novikova, as well as to some famous businessmen and politicians – the total of 534 VIP-personas who associate Gostiny Dvor with comfort and prestige.

The campaign "Buy at Russian Jewellery Trade Club stores!" was continued within the frames of the exhibition. This was actively supported by the widely spread issue of the magazine Best Adornments of Russia. It was mostly used by the regional jewellery trade as an advertising of the jewellery stores making part of the Club's system, as well as an advertising of the jewellery collections. The trade activity started 3 days before the opening of the exhibition. Educational seminars "Merchandising of the Jewellery Store", "Genius Sales Assistant" were organized by the Education Center JUNWEX at the Moscow representative office of the Club .

The secretariat office of the Club has significantly increased the wholesalers' activity – as due to the busy business program, so thanks to the cultural program of the exhibition. 2871 specialists have applied to the Club's services during the exhibition itself. 134 companies have organized their negotiations with suppliers through the secretariat office. 11 negotiations of the large trade chains' top managers with the foreign exhibitors were successfully organized and held.

Successful trade and business at the exhibition New Russian Style not only proved the participants' intention to take part in the next year exhibition, but also made the Organizing Committee think about the enlargement of the exposition in May 2008 using the galleries of the Gostiny Dvor fairgrounds.

Experience of New Russian Style exhibition has proved that the multi-level marketing technology, applied by the consulting agency RosJewelerExpert and Restec Junwex media-holding, as well as the Russian Jewellery Trade Club support – guarantee an appropriate attending of the exhibition by the retail and wholesale customers in the present competitive situation.