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The VII-th International Jewellery Exhibition New Russian Style, which
revealed the novelties of the jewellery trade, has completed its work
on the 25 rd May. 373 jewellery companies, including 22 foreign companies
from Italy, Brazil, Czech Republic, Turkey and France, have participated
in the work of the exhibition. Everything favored the vivid activity during
the whole period of the exhibition: the time terms chosen by Russian Jewellery
Trade Club, high organization and comfort level in the unique Gostiny
Dvor atrium in the center of Moscow. 6152 trade specialists have visited
the exhibition. Total number of the visitors – 14524.
Purposeful showcasing of the summer season jewellery novelties by the
exhibitors enhanced their commercial success. This witnesses the further
enlargement of the jewellery trade season. The exhibition indeed, has
gathered the cream of the jewellery trade, which opened the way to direct
sales.
Among the VIP-guests of the show were representatives of Moscow beau monde,
who added an atmosphere of glamour to the event. The Ural Jewellers, Almaz-Holding,
Kostromskoy Jewellery Plant, Trust Capital, GrinGor, Shar, Inter-Chas
and other famous brands have offered their exclusive jewellery to artists,
businessmen and politicians - the total of 840 VIP-personas who associate
Gostiny Dvor with comfort and prestige.
The campaign "Buy at Russian Jewellery Trade Club stores!" was
continued within the frames of the exhibition. This was actively supported
by the widely spread issue of the magazine Best Adornments of Russia.
It was mostly used by the regional jewellery trade as an advertising of
the jewellery stores making part of the Club's system, as well as an advertising
of the jewellery collections. The trade activity started 3 days before
the opening of the exhibition. Educational seminars "Merchandising
of the Jewellery Store", "Genius Sales Assistant" were
organized by the Education Center JUNWEX at the Moscow representative
office of the Club .
Experience of New Russian Style exhibition has proved that the multi-level
marketing technology, applied by the consulting agency RosJewelerExpert
and Restec Junwex media-holding, as well as the Russian Jewellery Trade
Club support - guarantee an appropriate attending of the exhibition by
the retail and wholesale customers in the present competitive situation.
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